SEO Rip Offs
Everyday we have companies come to us that have recently paid money for an SEO (Search engine optimisation) service that they received by email. many of these emails come from Nigeria, India and China (even Australia) and once you pay your money you wont hear from them again or they will string you along month to month saying that they have done this and done that when all they have done is deposited your money in to your account. GOOGLE are a trillion dollar company and no one can tell them where to place your website. The only way your site will rank well is if it is designed, developed and a whole lot of other things are in the site when it is published.
1: Guaranteed Rankings
Many SEO scams centre around some sort of guaranteed rankings. Claims like “Guaranteed #1 ranking on Google”, “Guaranteed first page ranking on Google”, “Guaranteed #1 ranking on all search engine” are simply impossible to substantiate (when referencing organic results). If you read the following article from Google, you’ll see a section titled No one can guarantee a #1 ranking on Google. Google goes on to say “Beware of SEOs that claim to guarantee rankings”. Since you’ve heard it directly from Google, you should make sure to avoid any company that offers such a guarantee.
2: They know someone at Google, or have a special relationship with Google
False! Again, no SEO company has “special relationship” or access to a “priority submit” for Google. Any SEO firm that makes this claim is simply lying to you.
3: Offering free SEO trial services
SEO is tedious and very involved. The process required to achieve great results requires days of work, and no legitimate company is going to do this for free. Additionally, if in return for the “free trial” they ask for your FTP username/password or ask access to your hosting account, just imagine what they could do. Avoid promises that sound too good to be true!
4: Submissions to thousands of search engines
So what. Google, Yahoo, MSN/Bing, and AOL accounting for over 95% of the search market. Just focus your attention on the ones that matter.
5: Undisclosed or secret SEO strategies
Hmmm, a magic potion? A crystal ball? Is Harry Potter involved? Any legitimate SEO company should be able to explain what they will do to your site, as well as outline their link building strategy. Firms who reference “SEO trade secrets” are likely planning to use black hat SEO techniques that will get you banned by all major search engines at some point.
6: Top Ranking within 48 hours
We’ve already discussed the concept of guaranteed top rankings; LET ALONE adding a deadline to this promise. The only way to guarantee this would be with Pay Per Click (PPC).
7: The lowest priced SEO
If an offer sounds too good to be true, it is. As we mentioned, SEO is hard work and takes some serious time to do correctly. You’re better off learning how to do it yourself, rather than paying some “SEO expert” who claims that he can do it for an absurdly low price. You get what you pay for!
8: We work with someone at Google, or are partners with Google
No they don’t, and no they are not. Google has no such partnerships in the SEO world. Plus, no Google employee would jeopardize their jobs by illegally associating with any such firms.
9: We know the Google Algorithm, we are Google Algorithm experts
The algorithms used by search engine are complex, and dynamic. At best, people may know about certain aspects (link popularity, content, meta tags, etc). By the way, knowledge of the important aspects of SEO should be a given if you’re in the SEO world.
10: Avoid SEO companies that take ownership of content
Anything you pay for, should belong to you. Make sure that any agreement you sign does not give ownership to the SEO agency you work with. This content can be held hostage, or even worse, be sold to a competitor.
We hope that this article will help you avoid the most common SEO scams.
IF YOU HAVE CONCERNS OVER WEBSITE SEO & YOU ARE LOCATED IN THE CAMPBELLTOWN, NARELLAN & CAMDEN (NSW), CALL US HERE AT IMAGE WEBSITE STUDIO ON 02 4647 3111.
Jeff Gibbs is a hard working Website & Graphic Designer. I love everything to do with Website creation from design, development and coding. Getting a website using SEO (Search Engine Optimisation) techniques to page 1 of Google is my goal and I always succeed in getting my customers and their site to Page 1 through dediacted hard work and thinking outside the box.
I have created hundreds of successful business and corporate websites in Sydney, Campbelltown, Narellan, Oran Park Town, Camden, Bowral, Liverpool, Wollongong, Melbourne, Brisbane all over Australia. One of my website loves is creating websites for the tourism industry in Bali with Hotels, resorts and villas increasing their revenue and bookings with our websites.